Branding and Style Guide

v. 1

primary colors

HEX: #ffffff
HEX: #191966
HEX: #8c888c

Accent colors

HEX: #000000
HEX: #af8e2a
HEX: #6c000a

web Specific colors

HEX: #e7ebeb
HEX: #917318
HEX: #817ad

PRIMARY LOGO

Minimum size
with tagline: 2.0”
4Tucson Web Logo
4Tucson 2016 Master Logo white
4Tucson 2016 Master Logo black

LOGO WITHOUT TAGLINE

Minimum size
without tagline: 1.0”
FULLCOLOR NOTAG
WHITE NOTAG
BLACK NOTAG

TYPOGRAPHY

Aa

Heading, 700 Neu Hass Grotesk - 36px

Aa
400 Georgia, serif 14px. Georgia is the main font used across the 4Tucson website due to its adoption and versatility. All standard text on the website will use a 400 weight of the Georgia font.

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