Branding and Style Guide

v. 1

primary colors

HEX: #ffffff

HEX: #191966

HEX: #8c888c

Accent colors

HEX: #000000

HEX: #af8e2a

HEX: #6c000a

web Specific colors

HEX: #e7ebeb

HEX: #917318

HEX: #817ad

Design Elements

Download Logo Pack & Style Guide

PRIMARY LOGO

Minimum size
with tagline: 2.0”

LOGO WITHOUT TAGLINE

Minimum size
without tagline: 1.0”

TYPOGRAPHY

Aa

Heading, 700 Neu Hass Grotesk - 36px

400 Georgia, serif 14px. Georgia is the main font used across the 4Tucson website due to its adoption and versatility. All standard text on the website will use a 400 weight of the Georgia font.