At Movement Day Tucson in January 2021, 4Tucson's Poverty Reduction and Economic Opportunity teams met virtually with leaders and residents in the Amphi Neighborhood. Together, we collaboratively developed several ideas to help the community achieve the goals and address the challenges identified by residents and through research.
Since Movement Day Tucson, 4Tucson has been meeting monthly with leaders and residents to identify the best idea and develop it into a prototype. Our collaboration is called the Amphi Community Development Group and we have identified the first idea to develop into a prototype: "Creating Brand Identity". We are making plans now to launch this prototype in the Amphi Neighborhood.
Creating Brand Identity in the Amphi Neighborhood is designed to serve as a relationship-building, collaborative outreach. We want to create essential connections that will help Amphi achieve its goals of healthy economic growth by building identity and pride in the community.
Creating Brand Identity in Amphi requires multiple projects. The first project is called: "Amphi Market Day".
Amphi Market Day would be similar to a farmer’s market, with food trucks, local business vendors, produce, and crafter's booths, live music, dancing and demonstrations. This project is currently being developed by the Amphi Community Development Group. As members of this Group, 4Tucson has two representatives responsible for launching the project: Tacelyn Sutton, Director of 4Tucson's Economic Opportunity & Development Taskforce, and Lynda Robinson, Director of 4Tucson's Poverty Reduction Taskforce.